Great Start is a pre-orientation program hosted by University of Miami’s Department of Orientation and Commuter Student Involvement. It is a weekend-long program held twice during the summer and is designed specifically for first-year commuter students to get oriented to University of Miami’s campus and resources. The following content includes an Instagram flyer, palm card, T-shirt design and two Snapchat filters.
The Instagram flyer was posted to the Department of Orientation and Commuter Student Involvement’s Instagram account, @u_commute, as promotional material for the program. The palm card reached an audience of over 200 high school students as they were handed out to accepted students during recruitment visits to Miami-Dade and Broward County high schools. The T-shirt design and Snapchat filters reflect the theme of the 2017 Great Start program – Fantasy – and are completely hand illustrated works.
Keeping target audiences in mind for these pieces were important for the strategic planning and creative processes of the designs. Viewers can quickly gather that Great Start is a University of Miami program through the color choices and remaining true to the orange, green and white school colors. More importantly though, content is eye-catching and clear for the Generation Z audience and critical information was emphasized through generating a purpose for each piece and keeping text brief.
© Genesis Cosme. 2018.